Here's just one of the successful campaigns we have been involved with:

[ ] British Waterways is steward of the nation's canal heritage. The design philosophy for the St. Aidans scheme near Leeds drew on 200 years of canal heritage, incorporating important features and traditions that characterise the Aire & Calder Navigation.

EVALUATION OF THE COVERAGE
Audience reach in the media was over 33 million, with targeted broadsheet papers, national TV and radio covering the opening.

NATIONAL PRESS
There was a major colour feature in The Independent with big pics and long editorial in The Guardian and The Financial Times with editorial in The Times. All coverage was positive with the broadsheets being particularly strong in supporting our publicity message objectives.

NATIONAL TV
St. Aidans achieved a total of 26 minutes, 13 seconds of television coverage - in 13 separate broadcasts on regional, national and satellite TV including BBC Business Breakfast, Channel 4 News, BBC Newsround, ITN Lunchtime News and Sky News
- attracting an estimated audience of 12,764,000
- with a comparative airtime cost of at least £597,000

NATIONAL RADIO
There were live British Waterways interviews on BBC Radio 4 and Radio 1.

St. Aidans achieved a total of 17 minutes, 10 seconds of radio coverage
- in six separate broadcasts on national and regional radio
- attracting an estimated audience of 19,868,000
- with a comparative airtime cost of at least £ 3,190

REGIONAL TV, RADIO AND PRESS
Regional media exposure featured strongly on BBC Leeds and Yorkshire TV with three separate radio broadcasts - Pulse FM, BBC Leeds and Magic 828. There were articles in all the regional press. Local press produced major features, all of which were very positive.

WATERWAYS AND TECHNICAL PRESS
The major waterways press produced positive and factual reports and a number of specialist technical press news items and features were very positive also.

FACT, NOT FICTION...

[ ] Less than a year after we helped launch a company newspaper for Europe's largest independent coal producer, RJB Mining's Newscene was named in the Communications In Business Awards as one of the top employee publications in the country.

Judges of a national competition which attracts over 1,300 entries a year ruled that RJB's Newscene 'deserves to be commended for an award on the quality of its content alone, but goes further by matching this with attractive design.'

[ ] Another of our publications scooped the honours for Britain in Copenhagen at the finals of the European Year of Safety contest organised by the European Commission and the Federation of Industrial Editors Association.

The competition was open to all in-house newspapers published in the UK - they number about 800 - and we worked to a very demanding budget, printing on standard newsprint.